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SMO and SMM
I want to know, What is the different between SMO and SMM?
Although you find may replies to your post, but I strictly disagree with most of the replies.
SEM (Search Engine Marketing) is a much broad term, SEO (Search Engine Optimization) & PPC are part of SEM. SEO is very important aspect of SEM and is to optimize your Website for your visitors and Search Engines. PPC is the paid results by Google Adwords, Yahoo! Search Marketing, Microsoft adCenter.
Another important part of SEM includes SMM (Social Media Marketing).
Happy to help you, please feel free to ask more.
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
social media optimization is the strategy used to drive the traffic to your site from sources other than search engines. Some of the SMO techniques include blog commenting, social bookmarking, social networking, video and photo sharing.
SEO is divided into two on page and off page optimization and getting organic traffic and keyword ranking.
SMO is social media optimization is not helpful in getting keyword ranking but helps you lot only in getting huge amount of traffic to your website.
SMO and SEM are work as same but it have different work , seo works to promote and increase pr of your site on google but sem works to promote any product online or products site .
SMO refers to the process of refining a website (optimizing it) so that it's awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done "on-page" such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the "Digg this" and "add to delicious" icons and links that are all over the web today.
SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits Digg's home page to spreading a viral video by putting it on YouTube and other social media websites. It's about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.
Last edited by samliew; 03-18-2013 at 10:20 PM.
Social media optimization (SMO) is the process of streamlining a website in ways that make it easier for visitors to share and spread site content across various social media sites.
Originally Posted by abhirampathak3
social media marketing (SMM) focuses more on using social networking sites to generate interest, views, sales and interaction with a company or its products and services.
I think about that Facebook & Twitter are world best site of SMO cause of they have lots of traffic and also current trend. I would like to share some points regarding SMO Advantages:
Well described buddy........ SEM includes SEO & SMO. And many people don't the fact.
Originally Posted by rajkumar12