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Thread: SMO and SMM

  1. #1
    Join Date
    Nov 2012

    SMO and SMM

    I want to know, What is the different between SMO and SMM?
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  2. #2
    Join Date
    Dec 2012
    New Delhi, India
    Although you find may replies to your post, but I strictly disagree with most of the replies.

    SEM (Search Engine Marketing) is a much broad term, SEO (Search Engine Optimization) & PPC are part of SEM. SEO is very important aspect of SEM and is to optimize your Website for your visitors and Search Engines. PPC is the paid results by Google Adwords, Yahoo! Search Marketing, Microsoft adCenter.

    Another important part of SEM includes SMM (Social Media Marketing).

    Happy to help you, please feel free to ask more.

  3. #3
    Join Date
    Feb 2013
    Hello Friends,

    SMO refers to the process of refining a website (optimizing it) so that it's awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done "on-page" such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the "Digg this" and "add to delicious" icons and links that are all over the web today.

    SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits Digg's home page to spreading a viral video by putting it on YouTube and other social media websites. It's about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.
    Last edited by samliew; 03-18-2013 at 10:20 PM.

  4. #4
    Join Date
    Mar 2013
    Quote Originally Posted by abhirampathak3 View Post
    I want to know, What is the different between SMO and SMM?
    Social media optimization (SMO) is the process of streamlining a website in ways that make it easier for visitors to share and spread site content across various social media sites.

    social media marketing (SMM) focuses more on using social networking sites to generate interest, views, sales and interaction with a company or its products and services.

  5. #5
    Join Date
    Nov 2012
    I think about that Facebook & Twitter are world best site of SMO cause of they have lots of traffic and also current trend. I would like to share some points regarding SMO Advantages:
    Low cost
    Contact building
    Unlimited access
    Global reach
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  6. #6
    Join Date
    Apr 2013
    SMO is about building your brand. For SMO, you typically answer questions on blogs, forums, Twitter, Quora etc and interact with your users more. Your goal is to serve as a resource in communities to build your reputation.

    SMM, it focuses on promoting your business through content creation. Its less of an engagement strategy and focuses more on driving traffic to your site/product.

  7. #7
    Join Date
    Feb 2013
    New Delhi, India
    A social media marketing campaign works towards increasing the business reach across the intended user media optimization is the process of increasing the popularity of a product by using a number of social media source and communities to reach your target audience.

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