Google’s link disavowal tool allows publishers to tell Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank web sites. Many SEOs cheered that Google's new disavow links tool would make it easier to recover from a bad backlink profile. No more worrying about directories charging to remove links or trying to get out of bad link networks.
Google has finally offered webmasters an opportunity for redress through the new Disavow Links tool. Essentially, Disavow Links enables webmasters to submit files through the Google Webmaster Tools interface listing any links Google should devalue when determining the overall authority of the links pointing back at a website.
Google launched its wildly anticipated disavow links tool bringing with it a way for you to remove some of those shady things you your former SEO company have done. The biggest problem with disavowing your links is that at first glance, it looks like the easy way out. Instead of taking the effort to remove your unnatural inbound links by hand, there will be people who assume this tool will do it for them. That couldn’t be further from the truth.
Google's link disavowal tool allows publishers to tell Google that they don't want certain links from external sites to be considered as part of Google's system of counting links to rank web sites. Some sites want to do this because they've purchased links, a violation of Google's policies, and may suffer a penalty if they can't get the links removed. Other sites may want to remove links gained from participating in bad link networks or for other reasons.